Welcome to the magical world of Bloopies®! We are thrilled to have you join us on this adventure.
Our Story
It all started with a dream. A dream to create a line of toys that would spark imagination, bring joy, and encourage kids to be their authentic selves. That’s how Bloopies® came to life!
Our founder, Mary, was a preschool teacher who noticed a lack of diversity in the toy aisle. Many dolls and figures promoted unrealistic beauty standards that left some kids feeling excluded. Mary believed playtime should empower kids, not bring them down.
After months of research and design, Mary launched the first three Bloopies® in 2019 – Pearl the Mermaid, Roxy the Unicorn, and Luna the Fairy. These whimsical characters celebrated friendship and self-love. Kids immediately fell in love!
Our Values
Bloopies® holds three core values:
- Inclusivity – We create dolls and toys for kids of all backgrounds. Our products promote diversity and celebrate what makes each child unique.
- Imagination – We aim to spark creativity and self-expression. Our toys are designed to encourage imaginative play.
- Kindness – Spreading kindness is at the heart of our brand. We want Bloopies® to inspire empathy and bring out the best in kids.
These values shape everything we do – from product design to company culture. As we grow, they guide us in staying true to our mission.
Our Adorable Characters
The Bloopies® world is home to over 50 magical characters! They live together in the whimsical town of Bloomville.
Our dolls and figures come in all shapes, sizes, and colors. Kids can find a Bloopie® character who looks like them! Some of our most popular Bloopies® include:
- Pearl the Mermaid – Pearl loves exploring the ocean and putting on concerts for her aquatic friends!
- Roxy the Unicorn – Roxy is a free spirit who spends her days frolicking in fields of flowers.
- Luna the Fairy – Luna uses her pixie dust to spread joy and help others. She’s always cheerful!
- Scarlet the Dragon – Scarlet is fierce yet friendly. She can fly through the clouds while keeping watch over Bloomville.
- Stella the Star – Stella lights up any room she enters. Her glow helps guide the Bloopies® on nighttime adventures.
- Clara the Cloud – Clara floats around Bloomville, shaping herself into fun objects like hopscotch courses and trampolines for the Bloopies® to play on.
The gang is always expanding with new, inspiring characters kids are sure to adore. Be sure to check our website regularly for the latest additions!
High Quality Materials
We take pride in creating toys that are built to last. That’s why all Bloopies® products are made with high quality materials including:
- Soft, hypoallergenic plush fabrics
- Durable plastic for molded figures
- Pure silicone for bath toys
- Food-grade polymer clay for miniature charms and accessories
- Water-based paints containing no harsh chemicals
Our toys meet rigorous safety standards and are tested to withstand extended imaginative play. The vibrant colors stay true wash after wash.
Eco-Friendly Production
Sustainability is important to us. All Bloopies® toys are produced in solar-powered factories that meet fair labor standards.
Most products are made with recycled materials when possible. The plush fabrics come from plastic bottle fiber, while plastic parts utilize post-industrial recycled resin.
We’re also mindful about minimizing packaging waste. Products are packed in minimal recycled or bio-degradable materials.
Through eco-friendly production, we do our part in protecting the planet – one Bloopie® at a time!
A Portion of Profits Go To Charity
Giving back is woven into our brand’s DNA. A portion of profits from every Bloopies® toy is donated to our two charity partners:
- Imagination Foundation – provides toys, art supplies, and games to children’s hospitals and underserved schools. We believe imagination should be accessible to all kids!
- Dolls for Daughters – gives inclusive dolls and toys to girls from vulnerable communities. Their goal is for every child to have a doll that looks like them.
So when you purchase Bloopies®, you’re not only buying an amazing toy – you’re helping empower kids in need.
Kids Club
The official Bloopies® Kids Club takes the experience beyond the toys! Members get:
- A welcome kit with exclusive merch like backpacks, shirts, and more
- Fun activity sheets, coloring pages, and printables starring their favorite Bloopies®
- Storytime videos following the characters on adventures
- Special edition newsletters filled with games, crafts, and quizzes
- Access to new product releases before anyone else
- Birthday gifts and free shipping
- VIP access to events like live readings, contests, and watch parties
Parents can sign up their kids on our website! It’s full of awesome perks to take their Bloopie® obsession to the next level.
Toys That Empower
At Bloopies®, we believe that toys are much more than child’s play – they’re tools that can boost self-esteem, develop social skills, spark interests, and prepare kids for life’s adventures.
That’s why we take great care to create dolls, figures, playsets, and accessories that empower kids.
Our products help children:
- Express creativity and individuality
- Discover strengths and talents
- Appreciate diversity through exposure to characters from all walks of life
- Learn important social skills like cooperation and communication
- Gain confidence as they interact with the world around them
- Feel understood by bonding with a character they identify with
- Dream big and explore endless possibilities
Of course, the number one goal is to bring sheer joy and magic into their lives! We take pride in spreading smiles through screen-free play.
At the end of the day, it’s about so much more than just toys. It’s about using the power of imagination to help kids bloom into their best selves!
Made For Play
All Bloopies® products are designed first and foremost for imaginative, engaging play.
Our toys promote:
- Open-ended play – Dolls, figures, and playsets that spark creativity, rather than following a rigid storyline
- Sensory exploration – Tactile accessories, textures, lights, and sounds to stimulate developing senses
- Motor skills – Poseable limbs, moving features, and manipulatives for physical interaction
- Role playing – Characters and playsets that lend themselves easily to role playing games
- Storytelling – Toys that encourage kids to create stories and mini-worlds.
We also make screen-free toys to reduce time spent in front of devices. Kids can play with Bloopies® anywhere and everywhere!
At the end of the day, it’s all about letting imagination run free. Our toys are made for fostering those authentic, magical moments that only unscripted play can create.
A Toy Brand They Can Grow With
We aim to create a whimsical world that kids can enjoy beyond just a few years. Our brand grows with them!
For preschoolers, we offer plush dolls, figurines, and playsets with chunky pieces perfect for little hands.
As kids grow, they can explore more complex toys like design studios, buildable worlds, and detailed playsets that let older kids construct fully imagined universes.
We also sell books, apparel, and room decor – so their love of Bloopies® can follow them anywhere! Kids will find products they enjoy year after year.
Seeing smiles on kids’ faces brings us so much joy. Knowing that Bloopies® sparks creativity and self-love is why we do what we do.
Thank you for letting us be part of your family’s lives and playtime adventures! A world of imagination awaits.
